Only grown on 500 family owned farms, the farming practices used to produce our Supima Cotton sets environmental and ethical standards for cotton around the world. Our growers go to extreme lengths to minimise water consumption and maximise soil conservation, so our T-Shirts are never made at a cost to our planet.  

Grown in California, spun in England, our long-staple 100% Supima Cotton makes our T-Shirt stronger yet softer, more comfortable and longer lasting. This exceptional raw material and our obsessive finishing keeps your T-Shirt looking its best and retaining its fit well past when most others would be languishing in landfill.