Get Your 25% Off & Free Shipping
• 25% off anything you pre-order now.
• Free standard shipping.
• 120 day returns.
• Free returns.
Our public launch is a few weeks away.
To get early feedback on our products, shop and fulfilment,
we want a handful of menswear aficionados
to road test our launch range.
The Perfect T-Shirt
The Perfect Fit
We've spent a year developing our T-Shirt with countless versions and detailed tweaks.
Our focus means you get what we think is the perfect cut and fit. We all want to look like James Dean, Steve McQueen and Paul Newman, and now we've created the T-Shirt to do exactly that.
The Highest Quality
Grown in California, spun in England, our long staple 100% Supima Cotton makes our T-Shirt softer, more comfortable and more breathable. This exceptional raw material and our obsessive finishing keeps your T-Shirt looking its best and retaining its fit for longer.
The Best Value
Traditional premium brands sell a similar (but, in our opinion, not as good) T-Shirt for around £90. Our price cuts out all the middlemen and unnecessary mark ups, giving that level of quality, style and satisfaction at a fraction of the cost.
Why Supima Cotton?
Supima is twice as strong as regular cotton, making it extraordinarily resilient to wear. It washes better, keeping its shape so that your T-Shirt will fit you properly and last far longer.
Our Supima's extra-long staple fibre produces smoother, cleaner yarns that result in a softer fabric that resists pilling. This means that your T-Shirt will feel sumptuously soft and only get softer the more you wear it.
Our Supima Cotton is only grown on 500 family owned farms, where the farming practices set environmental and ethical standard for cotton around the world. Our growers go to extreme lengths to minimise water consumption, and maximise soil conservation, so making our T-Shirts is never at a cost to our planet.